Privacy Policy

1. Scope

This policy applies to personal information handled through this website and our related sales, marketing and customer communications. It does not apply to websites, platforms or services operated independently by third parties. Their own privacy notices govern their practices.

2. Information we collect

Information you provide

We may collect information you submit when you schedule a call, complete a lead form, reply to an advertisement, call, text or otherwise contact us. This may include:

• Your name, email address, telephone number and preferred contact method.
• Your company name, role, service area, services, business capacity and growth goals.
• Appointment details, messages, call notes and other information you choose to provide.
• Transaction and program information if you become a client. Payment-card details, when requested, are processed by our payment provider rather than stored directly by this website.

Information collected automatically

When you use the website, we and our service providers may automatically receive technical and usage information, such as your IP address, browser and device type, operating system, referring page, pages viewed, approximate location derived from your IP address and interactions with site features.

The post-booking page uses browser local storage to remember which preparation videos have been completed on that device. Video providers may also collect playback and device information as described in their own privacy notices.

Information from other sources

We may receive information from scheduling and customer-relationship platforms, publicly available business sources, and advertising or social-media platforms when you interact with our content or submit a lead form. The information we receive depends on your settings, the platform and the action you take.

3. How we use information

We may use personal information to:

• Respond to inquiries and determine whether our services are a fit.
• Schedule, confirm and conduct calls and appointments.
• Provide, operate, support and improve our services and website.
• Communicate about appointments, services, proposals, account matters and relevant offers.
• Measure website, video, campaign and advertising performance.
• Detect, investigate and prevent fraud, misuse, security incidents or other harmful activity.
• Comply with legal obligations, enforce agreements and protect our rights or the rights of others.

4. How we disclose information

We may disclose personal information to the following categories of recipients when reasonably necessary:

• Service providers. Vendors that help us host the website, schedule appointments, manage leads and customer relationships, deliver communications, process payments, host videos, provide analytics or support business operations. Current website integrations include LeadConnector/HighLevel and Wistia.
• Advertising and social platforms. Platforms such as Meta or Google when you interact with our ads or when we use platform tools to measure and improve campaigns, subject to applicable settings and law.
• Professional advisers. Lawyers, accountants, consultants, insurers and similar advisers when their services require access.
• Legal and safety recipients. Government authorities or other parties when required by law or reasonably necessary to protect rights, safety, property, users or the public.

Mobile information and SMS consent. No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

5. Cookies, local storage and similar technologies

We and third parties that provide embedded features may use cookies, pixels, local storage and similar technologies to keep features working, remember preferences, understand site use, measure campaign performance and support advertising. For example:

• LeadConnector/HighLevel powers our embedded booking calendar and related communications.
• Wistia hosts videos and may measure video playback and engagement.
• Google Fonts supplies website typography and may receive standard network information when font files load.
• Browser local storage remembers video-completion progress on the post-booking page.

You can control many cookies through your browser settings. Blocking or deleting storage may cause some site features to function differently. You can clear FORGEN video-progress data by clearing this website’s local storage in your browser.

6. Email, telephone and text communications

If you provide contact information and separately opt in to SMS, we may send strategy-call confirmations, appointment reminders, rescheduling updates and follow-ups related to your request. Promotional text messages are sent only when you provide separate marketing consent. Message frequency varies. Message and data rates may apply. Reply HELP for assistance or STOP to opt out. Consent to receive text messages is not a condition of purchasing services. We may still send non-promotional communications through other channels when needed to respond to you or manage an active business relationship.

7. Retention and security

We retain personal information for as long as reasonably necessary for the purposes described in this policy, including to provide services, maintain business and tax records, resolve disputes, enforce agreements and meet legal obligations. Retention periods vary based on the information and context.

We use reasonable administrative, technical and organizational safeguards designed to protect personal information. No internet transmission, system or storage method is completely secure, so we cannot guarantee absolute security.

8. Your choices and privacy rights

Depending on where you live and subject to applicable law, you may have the right to request access to, correction of, or deletion of certain personal information; obtain a portable copy; or opt out of certain uses, sales, sharing or targeted advertising. You may also have the right to appeal a decision about your request and to receive equal service without unlawful discrimination for exercising a privacy right.

To submit a request, call or text us at 480.694.2288 and state that you are making a privacy request. We may need to verify your identity and clarify the scope of the request. An authorized agent may submit a request where permitted by law, but we may require proof of authority and identity verification.

9. Children’s privacy

Our website and services are intended for business owners and other adults. We do not knowingly collect personal information from children under 13. If you believe a child has provided personal information to us, contact us so we can take appropriate action.

10. Third-party services and links

The website may include links to or embedded content from third parties. Those services may collect information directly from your browser and are governed by their own terms and privacy policies. We encourage you to review those notices before providing information.

11. Changes to this policy

We may update this Privacy Policy as our practices, services or legal obligations change. The date at the top shows when the policy was last updated. Material changes may also be communicated through the website or other appropriate means.